The artists at BYGMusic drive our whole enterprise. They are the engine and soul of what we do. They understand that the Brands who have the vision to support them are forward thinking and have messages worth promoting. There are many choices artists must make to drive their careers forward, so we decided to ask our artists for their thoughts about the choice to work with BYGMusic:

1. Tell me what the reaction was from your fans when you announced your Brand Partnership

Anjeza
They were excited, saying they knew that my hard work would pay off soon, that if there is one person that deserves an opportunity is me because of my ethic and passion in my career. They knew sponsorship is a big deal and it doesn’t come around all the time.

Raymundo
They were extremely excited and happy for me. They were happy to continue to support my music in every way possible. Thank you, Dreamers!

Leyo
The reaction was awesome. They were super supportive and really impressed that as an emerging artist, I would have the support of a huge brand like Ford.  I feel like it really helped my fans to continue to take me and my music seriously.

2. What were you able to accomplish with the money you earned from the campaign?

Fil Pacino
Thanks to my relationship with BYGMusic my new record (coming early 2017) is getting mixed.

Ruby Rose Fox
In the past two months, they have made it possible for me to give away over 500 records to my fans and in doing so has increased my fan base, put money in my pocket, and made me feel like I have more agency of my career in terms of my ability to create a creative life.

Ashley Jordan
My sponsor gained some attention from my fan base, and I earned some much needed funds by doing an easy and organic promotional campaign.  It was a wonderful experience and I would do it again in a heartbeat!!  Thank you BYG Music for all you do and keep up the great work!!

Willyam
The money that I earned is going to be used for my new single that will be released soon.

Anjeza
Lack of financial sponsorship has lead me to publish singles every year, but this time around for the first time I will be releasing an EP.

Raymundo
I was able to book my SXSW conference trip in Austin, TX! I will be doing a showcase on Thursday, March 16th at cu29 venue. This was a huge help towards my music career. I can’t thank BYGMusic and Ford for all of the support they’ve given my music!

Leyo
One of the best things to come from the campaign was to have the dollars to record my debut EP which will come out this summer. The other big thing for me was to engage a publicist to help promote my project. This was definitely easier with the Ford dollars

3. How did you feel regarding the time spent on your campaign?

Willyam
Overall it was not time consuming, it was easy and cool.

Anjeza
My eyes, ears, effort were glued on two words: Ford Campaign, because I received a golden opportunity … I had a team  (BYGmusic) that believed in me and I couldn’t let them down.

Raymundo
I felt great! I was so honored to work with the passionate and talented BYGmusic/Ford team. I was also excited to perform at Ford of West Covina dealership, test drive a car and get a chance to create a commercial.

Leyo
It was easy. I am always sharing with my fans on social media what I am up to. It was really easy for me to roll my BYG Ford campaign into it organically. We had some fun creating original content to help with the messaging but it was super painless and fun. Even used my families pet Chihuahua Tink in some of it. Plus we had an opportunity to play an awesome show at the Ford Dealership in my hometown. Huge thanks to Ken Grody Ford!

4. How was your experience with BYGMusic in general?

Willyam
Excellent! I have no words to describe how amazing BygMusic is for artists like me. I am really happy to be part of the BygMusic Family.

Anjeza
BYGMusic is an authentic company that truly cares for the artists. They embed a unique collage of talent-knowledge- experience-communication- and deliverance perspired with loyalty and care. They won’t change or control you – rather nourish you by connecting the dots through a well thought formula.

In addition they are a family to every artist that enters their doors.

Ruby Rose Fox
BYG Music is the real deal. They are creating opportunities for artists to make real money by partnering with sponsors they believe in. BYG made it possible for me to engage in the process on MY terms. Yes, I’ll say it again…on my terms.

Raymundo
It has been truly incredible. We couldn’t be happier to be part of the BYGMusic family! They’re an incredibly supportive, real and talented team. We’re excited to work on future projects with them!

Fil Pacino
“I did not see BYG Music coming. “Too good to be true” was my first thought. Man did I call that one wrong. Over the past few months I’ve experienced 1st hand a company with a legit forward thinking plan that works in perfect harmony with the artist’s hustle. Honest, attentive and fair.

Ashley Jordan
When BYG music came into my life, I had no idea what to expect.  In fact, I suppose I expected the worst because in the music business, it’s tough to know when you’re being led astray and when something is a true blessing.  Well… I’m happy to say that BYG Music is an absolute blessing to fortunate artists such as myself!  They connected me (and my music) with a sponsor and provided a win-win situation!

Will Dailey
It takes good people and lots of love to be as soulful as BYG and the understanding that if the art comes first everything else falls into place.

Leyo
Honestly BYG Music has really become a true partner not just with the campaign but in my career. They have been collaborators, an extension of my team. They are open to helping anyway they can to me as an artist. It’s an amazing relationship. I actually include them in our strategies as one of my team.

5. What are your plans in the near future with your music?

Willyam
I definitively want to release a New Album and I am planning to tour in Latin America.

Anjeza
I am currently rehearsing to be part of a latin girl group. We sing salsa, bachata, Cumbia and dance accompanied by a live band. It’s so beautiful. I hope to score a permanent position in the band and break into the Latin market.

Raymundo
I’m currently working on new music, so I’m excited to be releasing it very soon. Also, I’m looking forward to touring and continuing to grow as a singer-songwriter.

Leyo
I am really excited to be releasing my new single “Enamorado” in March. It’s a soulful track about love, it’s good. We have worked really hard on this one. I have a secret project I’m working on with a legendary Latin label, stay tuned. Then we will release me EP in July and put a big push behind that with my new PR team (thank you BYG Music and Ford) and just keep doing what I love. Writing, creating, connecting with my peeps and carving out my own lane as a Latin artist.

As always thanks to our artists for their commitment, effort and of course their amazing music! Let’s continue our introductions from the roster:

Music is everywhere. It is a part of the vast majority of our lives and for many completely indispensable. It is inspiration and refuge at once, marking our life events and connecting directly to our emotions without buffer. The artists who create music for us are continuously digesting popular culture; commenting from their own perspective and for our benefit. They help to remind us of our humanity and our connectedness one another. Music is one of the primary colors of beauty and experience and while it comes in countless forms and sub genres, it itself is a un-splittable unified force created by those who have the rarest of combined human traits: vision and skill.

As we progress to an existence inextricably entwined with a digital reality, democratization and disruption have transformed much of life.  We’ve seen efficiency and connection increase by orders magnitude and many a business landscape has changed completely. Been to video store lately?

The Music business is a much evolved business today. What used to be the prime-mover in terms of revenue for the music has lost virtually all if it’s value: the music itself. We are conditioned not to pay for music, and if we do it is usually at subscription rate which is much less than what would been spent in aggregate 10 years ago. This has fundamentally shifted the fabric of the business of music and uprooted what, while by no means perfect, was a structure in which artists could thrive or at least support themselves. The music business was driven almost exclusively by sales of recorded material and as the value of this content has been drastically discounted and so has the value of artists to record labels. Pre-digitalization, artists were seen as potential, entities which could be nurtured and supported and which would eventually become a source of income. Artists were seen as a good investment because eventually the art they created could be sold. While valuing art as a commodity strikes many as distasteful (and certainly not all worthy music has been supported this way) it none the less allowed artists the support they needed to do what they did best, make art. Nirvana was not signed by Sub Pop as a charitable donation, but rather because the visionaries at Sub Pop understood that people’s lives would be enhanced by the art created by the band and that people would pay to experience this art. The Chess brothers changed the world by bringing blues to the masses, and they were able to create so much influential art because they could sell that art and support the artists who recorded on their label. This system is was and is very far from perfect. Now, however, there is a much smaller version of this system and because revenues are so much less, it is not possible for labels to support artists as they gain their footing and popularity. Development for artists is now haphazardly supported by friends and family or to those lucky enough to have a willing fanbase, through crowdfunding. While this support is pure and admirable it is not enough and does not touch all artists equally. Artist development has disappeared and that is damaging to all of us. We can do better.

As one door closes, another opens. At BYGMusic our mission is to be that open door for emerging artists. We strive to bridge the chasm between dedicated musical artists and the support they need to nurture their work. We connect artists to those in best positioned to help them and pay them: sponsors. Only the diaspora of successful business has the financial clout to make a real difference for artists on a large scale. Musical artists have lost 10 billion dollars in collective support over the past fifteen years and only the business community has the resources to mitigate that shortfall. This is nothing new, musicians have been supported for decades by brands. But by and large this support has flowed to larger artists, which while worthy, are not part of a structure which significantly helps smaller emerging artists. At BYGMusic we take the collective voices of many emerging artists and combine them in a way sponsors can get behind. Our artists have received funds which have directly supported them and their artistic vision. We don’t trade artists hard-earned reach for exposure or future promises, we are a conduit through which sponsors give money for advocacy in real time. We believe that artists know best how to express themselves and how and where to spend their own resources to create and perform the music we all love. We simply want to give them more resources.

Sponsors are valuable partners to artists and ultimately the fans of those artists. As the information age has brought transparency to almost every aspect of life and business, sponsors have never been more in touch with the needs of the people who use their wares and are constantly striving to be better part of the global community as it evolves. Paradoxically, as we all have increased our connectivity digitally, brands are having a more difficult time than ever reaching those whose needs they are striving to meet. The scattered media environment poses a unique challenge to sponsors which artists and especially emerging artists are uniquely positioned to help overcome. Artists have loyal fans which appreciate the honest support of the artists they love by sponsors who recognize the importance of music. Rather than hide a message in the fun but ultimately disposable world of digital gossip, at BYGMusic we give sponsors the opportunity to support real artists and get the credit and advocacy they deserve for doing so. All parties benefit from this honest approach.

As founder of BYGMusic I am very proud of the support we have brought to artists thus far and am striving every day to do more. As a mixer, producer and engineer I have had the privilege of working with musical artists for the past 25 years. This journey has taken me all over the world, both literally and figuratively in the countless creative journeys I have been lucky enough to be a part of. My time with Rolling Stones has been a tentpole in this journey and I am humbled to continue our collaboration with their latest release, Blue and Lonesome. Check it out here: Album

 

 

 

At BYGMusic we have joined forces with some amazing artists and are proud to continually be expanding our reach and continuing our work with those already involved. Check out:

 

These artists represent a small fraction of our active group but we need to start the introductions somewhere. Check out our social media now for the rest or our next post as we will be rotating through our active roster.

Thank you for supporting BYGMusic and the artists we and our sponsors support. I look forward to our collective musical adventures to come.

With gratitude-
Krish Sharma